About Freda G. Sampson

Freda G. Sampson is an advocate for justice and equity. Her passion stems from observing her father, who was a civil rights leader and pastor who fought for equality for all people. Witnessing that love in action has informed the direction of her personal and professional journey.

Professionally, Freda’s career encompasses, the arts, communication, community organizing, and entrepreneurship on various levels. Currently, she consults and facilitates with numerous companies and organizations throughout Michigan on diversity, equity, inclusion and cultural competency. Formerly she was the Director of Diversity and Inclusion for Blue Cross Blue Shield of Michigan, and the manager on racial equity for Michigan Roundtable for Diversity and Inclusion. As an entrepreneur, she owned and operated several coffeehouses/cafes in midtown Detroit. She is the president of the Frederick G. Sampson Foundation a 501c3 named after her father. The Foundation’s mission focuses on theological education and social justice.

Freda’s educational background includes Masters of Fine Arts from the University of Michigan, a Bachelor of Arts in Communication from Tennessee State University and an Associate of Arts Degree from Brooks School of Design in Long Beach, California. She has completed leadership programs including New Detroit’s Multicultural Leadership Program, Harvard University School of Divinity Leadership Program and Leadership Detroit, Class XXXIII, and she is an active member of Alpha Kappa Alpha Sorority, Incorporated. Freda is a published author and has been featured in Essence magazine and other publications, and serves on a number of community boards.